About Me
Chief Product Officer, sport technology consultant, and PhD researcher. Fifteen years building products and leading teams from inside elite sport — from the training court to the boardroom, from ASOIF keynote stages to the codebase.
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I sit at the intersection of elite sport and technology — and I've spent fifteen years making that intersection productive. What started as a dual career in competitive badminton and information technology became a deliberate path: using what I learn inside high-performance sport to build the digital infrastructure that sport still lacks.
That path took me through international coaching, coach education, and federation-level development work across four countries — creating age-related development systems, publishing applied sport science, and building high-performance teams both on court and inside the organisations around them. Each role sharpened the same conviction: sport organisations need better tools, better data, and better product thinking to sustain what they do.
Today that conviction drives my work as Chief Product Officer at SportERP, where I lead product and technology strategy for a multi-product SaaS platform with AI and computer vision at its core. My PhD research at Loughborough University — focused on leadership, organisational health, and sustainable sport systems — feeds directly into how I advise International Federations, National Governing Bodies, and professional clubs on technology roadmapping and organisational design. Whether through Non-Executive Director roles, ASOIF and BWF keynotes, or hands-on product leadership, my focus is the same: helping sport organisations become more sustainable through technology that actually fits how they work.
Chief Product Officer across Badmintoo.com, Dineticq, and SportERP.co.uk. Consulting for federations and governing bodies on digital transformation, AI strategy, and product leadership.
Delivered keynotes on AI and digital leadership for international federation governance. Invited speaker at the BWF World Coaching Conference.
Executive MBA in International Business from Quantic School of Business and Technology. Applied directly to scaling multi-product platforms across international markets.
Led SportERP from MVP 1.0 to 2.0 whilst serving as Visiting Fellow at Loughborough University, bridging academic research and commercial product development.
Commenced doctoral research at Loughborough University in sports and exercise science. Co-founded Badmintoo to make coaching knowledge accessible worldwide.
Founded sports technology distribution business in Germany, bringing 1080Motion robotics, Firstbeat physiological monitoring, and Visualcoaching PRO to performance centres across Europe and Asia.
Appointed Bundesstützpunkttrainer at Hamburg's federal youth training centre for badminton. Developed talent identification and long-term athlete development programmes.
Led talent and elite programmes at one of Denmark's leading badminton clubs. Established performance pathways from grassroots to international competition.
“Stefan is a dynamic dual-career individual with a passion for excellence. He is an outstanding coach while also being a highly skilled entrepreneur with clear business expertise and a first-class understanding of technology.”
Prof. Mark King
Professor of Sports Biomechanics, Loughborough University
“His understanding of both sport operations and technology made him an invaluable partner in modernising our federation's digital infrastructure. He bridges the gap between what sport leaders need and what technology can deliver.”
Development Officer
International Federation
“His ability to lead workshops on AI and digital leadership for governing bodies is rare — he speaks the language of sport leaders while bringing genuinely practical technology insights. His impact on how our member federations approach innovation has been significant.”
Event Manager
International Federations Association
“Stefan delivered a thorough audit of our development programme and a refined strategic roadmap that gave us real clarity on where to focus. His ability to combine sport expertise with business strategy made the process genuinely valuable and actionable.”
Development Manager
National Governing Body
Beyond my ventures, I consult for sport organisations and technology companies where product thinking, technical depth, and sport-domain expertise converge. My experience spans fractional CPO/CTO engagements, product portfolio strategy, and building cross-functional teams across multiple geographies and cultures.
Fifteen years inside elite sport — coaching, competing, and consulting — means every product decision starts with how athletes train, coaches work, and organisations actually operate.
Designing AI systems purpose-built for sport: automated performance analysis, pose estimation, match reconstruction, and agentic workflows that replace hours of manual work.
Building and leading cross-functional product, engineering, and design teams across Bulgaria, England, India, and Uruguay — shipping reliably across four time zones.
ASOIF keynote speaker and BWF conference contributor. Advising international federations on digital transformation, data governance, and technology strategy.
Explore the three pillars of my work across sport, entrepreneurship, and technology.
