Resources
Publications, presentations, ventures, and courses across sport, entrepreneurship, and technology.
Score your own organisation before you read anyone else's opinion
10 questions, about five minutes, and your score is on screen before you are asked for anything.
Start the auditRecent posts on sport, entrepreneurship and technology
Technology
One agent job runs 40 times a month, another 4. The rare one got worse. That is not a mystery — it is a badly built training programme, and I built it.
Read the post
Entrepreneurship
Sport abandoned the ten-hours-a-day model thirty years ago and got better results. The startup world still runs on it. I stopped, and measured what happened.
Read the post
Entrepreneurship
I build AI products, yet most of my week goes into consultancy. That is not a failure of the product — it is what makes the product worth implementing.
Read the post
Sport
Ninety minutes on court at ISBS 2026, working three problems elite badminton coaches will recognise — and the loop that turns biomechanics into coaching.
Read the post
Technology
We are putting an agent live on WhatsApp that changes a client's website the way a colleague would. What that takes, and what it changes about a team.
Read the post
Technology
Presenting at the BWF Coaching Conference in Paris on AI transformation in coaching, for Badmintoo Limited in partnership with SportERP.
Read the postKeynotes, presentations, and institutional recognition
Speaking at the BWF World Coaching Conference in Paris on AI and data-driven insights for athlete development.
Keynote presentation at the ASOIF ASDEG Workshop in Lausanne on how AI, robotics, VR, drones, and connected wearables can support coaching.
Webinar podcast exploring anaerobic training principles and recovery strategies specifically for badminton athletes.
Companies and platforms I've built
Comprehensive ERP software solution providing consulting, business, digital and support services for sports organizations worldwide.
Role: CEO/CPO · Since 2021
Making badminton knowledge, tools, and systems available to everyone worldwide through online courses and coaching resources.
Role: Co-founder · Since 2020
Data-driven, science-backed coaching services for cricket fast bowlers using 20 years of world-leading research.
Role: Team Member · Since 2022
Academic research and scientific contributions
Research presenting a systematic approach to enhancing smash speed in competitive professional and semi-professional badminton players.
Research identifying relevant analysis tools for comparing the workload of elite top badminton players.
Comprehensive annual planning research including performance goals, training peaks, and conditioning programs for professional badminton.
Online coaching courses on Badmintoo
This course analyzes famous matches to extract key learnings of technique, tactics and insights from legends of the game.
Learn the correct technique for all offensive strokes in doubles ensuring you have all the tools to effectively win points.
Learn how to survive and counter the fast-paced attack in doubles. Covers all technical details and drills.
Learn the basic technique and tactics of the two most important strokes in doubles and elevate your ability to win more points.
Win more rallies by learning the technique for all the foundational offensive strokes in the correct tactical situations.
Survive longer in a rally by improving your defensive game using the correct strokes in the correct tactical situations.
Start your journey into badminton by learning eight key principles underlying badminton technique. Covers basics for all disciplines.
Explore the three pillars of my work across sport, entrepreneurship, and technology.
