Entrepreneurship
From first MVP to scaling B2B SaaS platforms, building ventures that solve real problems for sport organisations worldwide.
Digital coaching platform built on research-backed methodologies from fifteen years of international coaching. Delivering structured development programmes to players and coaches worldwide.
Visit SiteFully agentic AI platform for sport organisations, combining LLMs and Computer Vision with enterprise resource planning across B2B, B2C, and B2B2C markets.
Visit SiteCricket performance analytics platform using Computer Vision to capture and analyse bowling mechanics, speed, and technique. Co-founded and led as CPO/CTO since inception.
Visit SiteSportERP began because sport organisations had no fit-for-purpose ERP. Badmintoo started because coaching knowledge was trapped in silos. The problem always comes first.
From conducting user research with federation administrators to testing prototypes with coaches on court, every product decision is grounded in real user needs.
SportERP grew from a single MVP to a multi-product platform serving B2B, B2C, and B2B2C markets. Growth built on retention and real value, not vanity metrics.
The HR/HRV algorithms we developed with Finnish physiologists for Infinite Q now power features across the SportERP product suite. Technology serves the mission.
I've been where you are — building from zero, hiring the first engineers, choosing the stack that has to last. As a multi-venture founder, I bring hands-on experience scaling SaaS products from MVP to multi-market platforms.
Most CTOs don't understand sport operations. I've spent 15+ years inside federations, on court with athletes, and in boardrooms with administrators. I speak your language and build technology that fits your world.
Quantic School of Business & Technology, 2022
Startup-focused executive MBA covering international business strategy, finance, operations, and go-to-market planning. Applied directly to scaling SportERP across multiple markets and business models.
Loughborough College
Grounded in organisational behaviour, team-building, and strategic leadership. The foundation for leading cross-functional, distributed teams across Bulgaria, England, India, and Uruguay.
Let's discuss how we can work together to achieve your goals. Whether it's coaching, consulting, or technology solutions, I'm here to help.
