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© 2026 Stefan Ljutzkanov. All rights reserved.

Coach. Entrepreneur. Innovator.

Privacy Policy

How we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Last updated: March 2026

1.Data Controller

This website, ljutzkanov.com, is operated by Stefan Ljutzkanov. For the purposes of the UK GDPR and the Data Protection Act 2018, Stefan Ljutzkanov is the data controller responsible for your personal data.

Data protection enquiries

gdpr@ljutzkanov.com

2.Personal Data We Collect

We collect and process different types of personal data depending on how you interact with this website:

Contact Form

  • Full name
  • Email address
  • Company name (if provided)
  • Message content and enquiry details

Newsletter

  • Email address

AI Chatbot

  • Messages you send to the chatbot
  • Chatbot responses generated during your session

Analytics (Automatic)

  • IP address (anonymised where possible)
  • Browser type and version
  • Device type and operating system
  • Pages visited and navigation paths
  • Referring website or source
  • Approximate geographic location

3.Lawful Basis for Processing

Under the UK GDPR, we must have a lawful basis for processing your personal data. The bases we rely on are:

Art. 6(1)(b)Contract performance

Responding to contact form enquiries

Necessary to take steps at your request prior to entering a contract

Art. 6(1)(b)Contract performance

Sending confirmation emails

Necessary to fulfil your enquiry

Art. 6(1)(a)Consent

Newsletter communications

You actively subscribe and can withdraw at any time

Art. 6(1)(a)Consent

AI chatbot interactions

You choose to initiate a conversation

Art. 6(1)(f)Legitimate interest

Website analytics

To understand website usage and improve content and performance

Art. 6(1)(c)Legal obligation

Legal compliance

Where we are required by law to retain or disclose data

4.How We Use Your Data

  • Respond to your enquiries and provide requested information
  • Send confirmation emails when you submit the contact form
  • Deliver newsletter content you have subscribed to
  • Provide AI chatbot responses to your questions about services
  • Analyse website traffic and usage patterns to improve the site
  • Comply with legal obligations

5.Third-Party Processors

We share your personal data with the following third-party service providers who process data on our behalf. Each processor is bound by data processing agreements.

Vercel

Purpose
Website hosting and analytics
Data processed
Analytics data, IP addresses, page views
Location
United States

Google (Sheets API)

Purpose
Contact form submission storage
Data processed
Name, email, company, message
Location
United States

Resend

Purpose
Email delivery (transactional and newsletter)
Data processed
Email address, name
Location
United States

Microsoft Azure (AI Foundry)

Purpose
AI chatbot processing
Data processed
Chat messages and responses
Location
UK / EEA

6.International Data Transfers

Some of our third-party processors are based in the United States. Where personal data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place:

UK Adequacy Regulations

Transfers to countries deemed adequate by the UK Secretary of State

Standard Contractual Clauses

SCCs approved by the ICO under the UK International Data Transfer Agreement (IDTA)

Data Privacy Framework

Processors certified under the EU-US Data Privacy Framework, as recognised under UK extension

7.Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected.

Contact form submissions

24 months

From submission, or until the enquiry is resolved

Newsletter subscriptions

Until unsubscribe

Deleted promptly after you unsubscribe

AI chatbot conversations

90 days

Automatically deleted after retention period

Analytics data

26 months

Aggregated and anonymised where possible

After the retention period expires, your data is securely deleted or anonymised so that it can no longer be associated with you.

8.Cookies

This website uses cookies to ensure it functions correctly and to understand how visitors interact with it:

Essential Cookies

Required for the website to operate (e.g. session management, security). These do not require consent.

Analytics Cookies

Used to collect anonymised usage data via Vercel Analytics. Privacy-focused with no cross-site tracking.

You can control or disable cookies through your browser settings. Disabling essential cookies may affect website functionality.

9.Your Rights Under UK GDPR

Under the UK GDPR and the Data Protection Act 2018, you have the following rights regarding your personal data:

Right of access

Art. 15

Request a copy of the personal data we hold about you.

Right to rectification

Art. 16

Ask us to correct inaccurate or incomplete personal data.

Right to erasure

Art. 17

Ask us to delete your personal data where there is no compelling reason to continue processing.

Right to restrict processing

Art. 18

Ask us to limit how we process your data in certain circumstances.

Right to data portability

Art. 20

Request your data in a structured, commonly used, and machine-readable format.

Right to object

Art. 21

Object to processing based on legitimate interest. We will stop unless we demonstrate compelling grounds.

Right to withdraw consent

Where processing is based on consent (e.g. newsletter, chatbot), withdraw at any time without affecting prior lawfulness.

To exercise any of these rights, please email gdpr@ljutzkanov.com. We will respond within one month. In complex cases, we may extend this by a further two months and will inform you if necessary.

10.Right to Complain

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection.

Information Commissioner's Office (ICO)

Website

ico.org.uk/make-a-complaint

Telephone

0303 123 1113

We would appreciate the opportunity to address your concerns before you contact the ICO — please reach out to us first at gdpr@ljutzkanov.com.

11.Third-Party Links

This website may contain links to external websites that are not operated by us. We have no control over, and accept no responsibility for, the content, privacy policies, or practices of third-party websites. We encourage you to review the privacy policy of every website you visit.

12.Children's Privacy

This website is not directed at individuals under 16 years of age. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at gdpr@ljutzkanov.com and we will take steps to delete such data.

13.Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

14.Contact

If you have any questions about this privacy policy, your personal data, or wish to exercise your data protection rights, please contact:

Stefan Ljutzkanov

gdpr@ljutzkanov.com