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Integrated solutions for peak performance at the intersection of Sport, Business, and Technology.

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© 2026 Stefan Ljutzkanov. All rights reserved.

Coach. Entrepreneur. Innovator.

How I Can Help

Services

Whether you are a federation, sport-tech startup, or established organisation, I offer services that combine hands-on product leadership with fifteen years of sport industry expertise.

New

AI Enablement for Teams

An agent will execute a process nobody wrote down, and nobody notices for six weeks. This engagement runs in the order that prevents that, and ends with your team running it without me.

Explore the service
Sport Development Consulting

Strategic consulting for sport organisations looking to improve athlete development, coaching systems, and competition structures.

What's Included

  • Athlete development pathway design
  • Coaching system optimisation
  • Performance analysis setup
  • Competition structure review
  • National federation consulting
Enquire About This ServiceSport Development Consulting Details
Product & Technology Leadership

Interim CTO and CPO engagements for technology ventures and sport organisations. Product roadmap ownership, team scaling, and agile delivery.

What's Included

  • Interim CTO / CPO engagements
  • Fractional product and technology leadership
  • Product roadmap & backlog ownership
  • Cross-functional team building & scaling
  • Agile delivery & sprint management
  • ISO27001 & compliance readiness
Enquire About This ServiceProduct & Technology Leadership Details
Business Strategy & Innovation

Helping sports businesses and startups develop strategies for growth, product development, and market positioning.

What's Included

  • Business model development
  • Product strategy & roadmapping
  • Market analysis & positioning
  • Startup mentoring & advisory
  • Growth strategy design
Enquire About This ServiceBusiness Strategy & Innovation Details
Technology Implementation

Hands-on technology implementation, from platform selection through to delivery, integration and support.

What's Included

  • Platform selection & evaluation
  • Systems integration
  • Data migration & consolidation
  • MVP scoping & delivery
  • Technical due diligence
Enquire About This ServiceTechnology Implementation Details
AI Enablement for Teams

Helping startups, federations and sport organisations adopt AI effectively across development and operations, from leadership measures through to a team that runs it without me.

What's Included

  • Process mapping and AI readiness assessment
  • KPI and OKR definition with leadership
  • Agentic workflow design for development and operations
  • Hands-on implementation with the delivery or operations team
  • Data sovereignty, self-hosting and governance guidance
  • Documented handover and scheduled withdrawal of support
Enquire About This ServiceAI Enablement for Teams Details
Speaking & Training

Keynotes and workshops on AI, digital leadership and technology in sport, for conferences, federations and leadership teams.

What's Included

  • Conference keynotes
  • Executive & board briefings
  • Digital leadership workshops
  • AI in sport sessions
  • Conference and federation workshops
Enquire About This ServiceSpeaking & Training Details
Research Collaboration

Academic and applied research partnerships in sports science, performance analysis, and technology innovation.

What's Included

  • Research project collaboration
  • Data collection & analysis
  • Academic paper co-authorship
  • Industry-academia bridge
  • Evidence-based consultation
Enquire About This ServiceResearch Collaboration Details

Not Sure What You Need?

Every engagement is unique. Whether you need an interim CTO for six months, fractional product leadership, or a one-off strategic review, let us discuss your goals and I will propose the right approach.

Let's Talk