AboutContactResources
Ljutzkanov
SportEntrepreneurshipTechnologyServices
Get in Touch
Ljutzkanov

Integrated solutions for peak performance at the intersection of Sport, Business, and Technology.

Explore

  • Home
  • Sport
  • Entrepreneurship
  • Technology

Resources

  • Services
  • Resources
  • About
  • Contact

Legal

  • Terms & Conditions
  • Privacy Policy

© 2026 Stefan Ljutzkanov. All rights reserved.

Coach. Entrepreneur. Innovator.

Services

Business Strategy & Innovation

Strategy that survives contact with delivery

Strategy work is only useful if the people who have to build the thing can act on it. That means being specific about what is being built, for whom, and what is deliberately not being built.

This work is grounded in having run the delivery side as well — a roadmap that cannot be staffed or shipped is not a strategy, it is a wish list.

When this is the right call

The product does several things adequately

Positioning has drifted, and every customer segment gets a slightly different pitch.

Growth has stalled and nobody agrees why

Sales blames product, product blames sales, and neither has the data to settle it.

You are raising and the story does not hold

The market analysis and the roadmap tell different stories to anyone reading both carefully.

What’s included

  • Business model development
  • Product strategy & roadmapping
  • Market analysis & positioning
  • Startup mentoring & advisory
  • Growth strategy design

How engagements work

Day rate

£1,200–£1,500 per day

Most strategy work is priced as a defined piece with a deliverable rather than by the day.

Availability

Flexible

Flexible, agreed per engagement and confirmed on a first-come basis once a start date is set.

Location

Remote-first

Remote-first. Face-to-face across the UK and EU is possible by arrangement.

Common questions

Is this advisory or hands-on?

Either. Some engagements are a defined piece of strategy work with a deliverable; others run alongside delivery, which tends to produce strategy that actually gets implemented.

Do you work with early-stage startups?

Yes, including pre-revenue. At that stage the most valuable work is usually narrowing scope rather than expanding it.

What does it cost?

£1,200–£1,500 per day. Most strategy work is priced as a defined piece with a deliverable rather than by the day, agreed once the scope is clear.

Discuss a business strategy & innovation engagement

Tell me the situation and the timing, and I will tell you honestly whether this is the right fit.

Enquire About This ServiceAll Services