Technology
Your Agents Should Get Worse Before They Get Better
One agent job runs 40 times a month, another 4. The rare one got worse. That is not a mystery — it is a badly built training programme, and I built it.
12 August 202614 min
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Insights from the intersection of sport, entrepreneurship, and technology.
One agent job runs 40 times a month, another 4. The rare one got worse. That is not a mystery — it is a badly built training programme, and I built it.
Sport abandoned the ten-hours-a-day model thirty years ago and got better results. The startup world still runs on it. I stopped, and measured what happened.
I build AI products, yet most of my week goes into consultancy. That is not a failure of the product — it is what makes the product worth implementing.
Ninety minutes on court at ISBS 2026, working three problems elite badminton coaches will recognise — and the loop that turns biomechanics into coaching.
We are putting an agent live on WhatsApp that changes a client's website the way a colleague would. What that takes, and what it changes about a team.
Presenting at the BWF Coaching Conference in Paris on AI transformation in coaching, for Badmintoo Limited in partnership with SportERP.
Takeaways from the ASOIF workshop on technology adoption across international federations, and what it means for sport governance.
If any of this is close to a problem you are carrying — interim product and technology leadership, sport development, or getting a system actually delivered — it is worth a conversation.